Mattole Salmon Group (MSG): Formed by citizens in the Mattole region in 1980, the first watershed-wide, entirely citizen-run effort in the Pacific Northwest to begin restoring native salmon runs. Over the years MSG has released more than 400,000 juvenile salmon into the Mattole River and its tributaries. MSG’s programs include direct enhancements such as a hatchbox program and “rescue rearing,” habitat restoration, monitoring and research, and community education and outreach.