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Books Don’t Sell Themselves: A Primer on Maximizing Your Local Book Sales

In this class, participants will learn about the business of writing for authors who are published or soon-to-be published by a small press or an academic press as well as those who are self-published. The intent of the class is to provide participants with specific marketing strategies to tackle the daunting task of selling a book. As an editor at Norton said, “Every book is a start-up.”

Participants will learn how to:

  • Build a credible digital profile, improving their chances of selection to appear at bookstores, book fairs, writing conferences, and other selling opportunities;
  • Tap into the established channels for selling books in the local market, including book stores, library systems, and book fairs;
  • Encourage their publishing house, whether small press or academic press, to invest in marketing their book;
  • Find affinity groups to whom to sell their books at a lower cost to the author; and,
  • Frame their book in ways that attract traditional media channels of television, radio, and newspaper.

All sections will contain actual examples of success stories.



Kit Alloway is the author of three Young Adult novels published by St. Martin’s Griffin (Dreamfire, Dreamfever, and Dream Forever). She is currently writing and editing both fictional and academic documents for Scribendi (where she has been employed for three years) as well as preparing to launch her own inclusive, feminist romance publishing house. 

Miesha Wilson Headen is the Local Voices Liaison at Loganberry Books. Her responsibility includes selecting, booking, and co-marketing with regional authors in order to sell books at Loganberry and beyond. She organizes the Author Alley, GLAAWC, and Indies Next book fairs.


Books Don't Sell Themselves takes place Saturday, March 14 from 10:00am-12:00pm at Loganberry Books (13015 Larchmere Blvd., Shaker Heights, Ohio 44120). 

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